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Advanced SEO Techniques

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 The Importance of Anchor Text in Back-links
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By londonae
In Advanced SEO Techniques, Online marketing, SEO
Posted April 17, 2014

The Importance of Anchor Text in Back-links

The importance of anchor text with respect to a linking strategy cannot be overstated. Back-links are a huge part of the search engine algorithm. When initiating a linking campaign, it is vital [...]

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 Absolute Links vs. Relative Links – SEO Value
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By londonae
In Advanced SEO Techniques, Business advice, SEO
Posted April 17, 2014

Absolute Links vs. Relative Links – SEO Value

The debate between absolute links and relative links continues to live on in the SEO world. The individual significance of each has been contested, but it is widely regarded that absolute links [...]

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 Incorporation of Company Branding and SEO
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By londonae
In Advanced SEO Techniques, Brand development, SEO
Posted April 17, 2014

Incorporation of Company Branding and SEO

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky to say the least. On the one side, SEO deals with the [...]

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 Strategic Use of Images in Search Engine Optimization
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By londonae
In Advanced SEO Techniques, SEO
Posted April 17, 2014

Strategic Use of Images in Search Engine Optimization

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to [...]

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 Google now discounts all reciprocal links
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By londonae
In Advanced SEO Techniques, Business advice, SEO
Posted April 17, 2014

Google now discounts all reciprocal links

For a long time, reciprocal links have remained at the forefront of most inbound linking strategies. This is going to have to change. Google now discounts all reciprocal links. The algorithm has [...]

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